ECOMMERCE EXCEL AND DOC.
- Create a spreadsheet model for your numerical answer AND THEN
- Respond to the following questions in a Word document:
· Does the campaign produce a profit?
· What would you advise doing to increase the number of purchases and loyal customers?
· What Web design factors would you use to keep customers coming back and increase traffic?
· What communications messages would you convey to current and potential customers?
- Your write-up should be in APA format, 1-2 pages in length, and contain information from a minimum of 3 external sources.
- Submit both your Excel file and your Word file for grading.